Managing Partner, Scotland
Fergus is a straight-talking, head firmly on his shoulders kind of guy.
He arrived in London to start his PR career the day Tony Blair took office. He started with Smarts the day Don Hutchison scored at Wembley. And while Tony and Don are both enjoying retirement Fergus is still going strong. Working with terrific clients on PR campaigns which, much like big Don, are highly effective but never flashy for the sake of it.
Whether it’s helping secure the legacy of Glasgow’s Commonwealth Games, launching ‘Year of the Dad’ or speaking on national media for BBC TV Licensing his approach to communication is consistent – understand your audience’s perspective and ditch the jargon.