Invention, Innovation, In The Now.
Ideas Realised.

Smarts Labs is our innovation hub, a dedicated space for us to pursue creative ideas beyond our everyday drive to deliver big ideas for clients.

Some ideas will produce smarter ways of thinking that will in turn directly benefit clients, others will deliver unique ‘products’ that will benefit our development. All will provide a creative space for us to explore, grow and realise our passions.

“Innovation is at the heart of what we do and underpins our core values of curiosity, bravery and commitment”

Pippa Arlow, CEO

We believe that the best experiments happen when people with passions come together. So, for the past year we’ve been working on a little something in collaboration with our good friends in the design collective The Space Between…We call it Tuunio…


Tuunio is a social playlisting tool that connects people’s social media feeds to their music streaming services. It’s a beautifully simple way for people to build awesome playlists with their mates.

Tuunio has been a collaborative project between Smarts Communicate and design collective The Space Between.

Check it out here