Budweiser is one of the world’s most valuable brands, an All-American icon that’s loved around the world. Our job is to make it locally relevant to fans outside of America through social media. We do this by championing its values and inspiring fans to ‘dream big’ through content and partnerships.
British Airways is one of the world’s leading global premium airlines and the largest international carrier in the UK. The airline carries more than 40 million customers a year and flies to over 140 global destinations from its UK hubs. We are a long-standing partner, delivering media relations and public relations counsel as well as sponsorship management and business-to-business communications for the airline.
Johnnie Walker is the world’s largest Scotch whisky. Its ‘Keep Walking’ advertising is regarded as some of the most iconic of all time, championing an unwavering commitment to progress.
In 2015 we were appointed as the brand’s global PR agency, charged with communicating a new understanding of progress – where joy is the catalyst to change.
Our job is to bring that story to life worldwide, across every brand touchpoint, using Formula 1, experiential events, social media and influencers like Jude Law and Jenson Button.
Coca-Cola is the most popular soft drink in history and the best-known brand in the world. We have been working with them for over 20 years, creating communications plans that consumers connect with. Our work has ranged from product launches, strategic media partnerships, maximising the brand’s share of voice during the London 2012 Olympics, to creating the globally recognised best-practice trade engagement programme: Coca-Cola Signature Serve.
Lidl’s brand story is a fascinating one and we are delighted to be part of it. At one time dismissed as ‘downmarket’ by certain consumers, recent difficult economic conditions have seen Lidl enjoy an incredible resurgence in popularity. Our job tackles the misconceptions that linger for the brand. A strategic and targeted media relations campaign coupled with influencer engagement, experiential and event management ensure that Lidl is seen as a quality brand.
BT is the leading communications provider to consumers and businesses in the UK. It is also the leading networked IT services partner of government and major enterprises and is responsible for providing regulated wholesale access to its network. We deliver media relations, public relations and public affairs counsel, including developing and executing business-to-business and consumer campaigns to support BT’s business, wholesale and corporate communication requirements.
As the market leader, Kingsmill enjoys great awareness with consumers. The difficulty with ‘bread’ is that as a household staple, creating meaningful engagement can be challenging. Our work for Kingsmill concentrates on the brand’s ‘fresh thinking’ persona. We create novel and disruptive consumer campaigns around innovative product developments. Campaigns that reveal a brand with personality and a brand that has a genuine empathy with its target consumer.
In 2011 the eyes of the music world were on Belfast as the city hosted the MTV EMAs.
Our job was to bring to life the depth of MTV’s investment in music in Belfast while also raising the profile of the event in Ireland. We developed ‘More Than Music’, an eight week all-Ireland communications programme that highlighted to media and stakeholders that there was more to MTV in Belfast than simply a concert.
Guinness is one of the world’s most recognised brands, responsible for globally successful marketing campaigns.
We provide a local lens by adapting international and Irish campaigns for local in-market activation that create relevance and cut through locally. Year on year we’ve created scale for a range of varied campaigns such as Arthur’s Day, Guinness Area 22, Guinness Amplify and The Open Gate Brewery.
Bank of Ireland UK is a major player in personal and business banking. We support its commitment to realising the ambitions of individuals, businesses and communities with a diverse range of services including: creative consumer and B2B public relations; stakeholder engagement and public affairs advice and crisis communications support; developing and targeting messages for audiences ranging from households to government.
P&O Ferries is one of the UK’s largest ferry companies, sailing to France, Belgium, The Netherlands and across the Irish Sea. They carry nine million passengers every year, on a fleet of 20 modern ships that range from comfortable cruise ferries to spacious super ferries. We have provided communications support to the business in Ireland for many years; developing campaigns to drive passenger numbers and helping manage its corporate reputation.
As one of the world’s leading commercial property consultancies, we focus on exploring and harnessing the depth of local knowledge that exists within CBRE in Scotland. By utilising the strength, expertise and authority that exists within the company, we strive to deliver a ‘lead not follow’ strategy to help enhance and develop its market position through a strong media relations programme.
These outstanding, no-nonsense articulated and rigid dump trucks are sold around the world and built from start to finish at Terex Trucks’ manufacturing base in Motherwell (Scotland). We work across social, local and business media, and provide internal communications support to help champion these big beasts.
The team is certainly kept on its toes working across The Great Run Company’s Scottish events, including the Bank of Scotland Great Scottish Run and the Great Scottish Swim. Media relations and social media are to the fore of our work, championing the stories of those taking part, laying down the gauntlet to sign-up and building excitement towards the big day.
Brewers Fayre has a simple mission – to serve its guests the nation’s favourite pub food, at great prices, in a friendly environment. Refurbishing the restaurants’ ‘Play At’ facilities is a key strand of a strategy to secure Brewers Fayre’s leading position as the number one value pub restaurant brand for families . Our team supports this investment with events to get families talking about and using the new facilities launching from Elgin to Essex.
Lanark-based biscuit manufacturer Border Biscuits puts biscuits before profits, and boy can you tell it. We’ve been raising awareness of the brand’s commitment to baking exceptional biscuits across consumer, trade, local and social media since 2011. From a nationwide competition for the best biscuit recipes, to developing creative platforms such as #GingerJanuary and building excitement ahead of new biscuit launches, the work is deliciously rewarding.
Driving behaviour change on Scotland’s roads, encouraging Scots around the world to celebrate St Andrew’s Day and Burn’s Night and commemorating World War One, 100 years on – it’s a diverse portfolio for Scottish Government Marketing. Developing content to bring campaigns to life through traditional and digital media (including bloggers and social media) is our game. Personal stories, strong imagery, great news hooks backed up by stats and facts are key.
Ulster Rugby is one of the powerhouse clubs of European club rugby – both on and off the pitch. Recent investment in both team and infrastructure, culminating in a new stadium, meant keeping their supporter base on side was more important than ever before. We have been working with the club to nurture its relationship with fans through integrated advertising, recruitment and PR programmes that build trust and loyalty.
Promoting the Falkirk area as a place to live, work, invest and visit encapsulates the many strands of activity we’ve provided for Falkirk Council, including a Visit Falkirk tourism strategy. A mix of media relations, stakeholder engagement and broader marketing is currently being delivered to promote its multi-million pound TIF infrastructure programme.
From fertility treatment, to nutrition advice, orthopaedics to oncology, our role is to demonstrate the expertise and care provided at Nuffield Health Glasgow Hospital through creative idea development, media profiling, news generation and piggy backing on the news agenda.