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    London

    90 Tottenham Court Road

    London

    W1T 4TJ

    Belfast

    Smarts House

    157-159 High Street

    Holywood

    BT18 9HU

    Edinburgh

    100 Ocean Drive

    Leith

    Edinburgh

    EH6 6JJ

    Glasgow

    87 West Regent Street

    Glasgow

    G2 2AW

The Great Run Company

Bank of Scotland Great Scottish Run 2015

The Brief

The task was simple: encourage as many people as possible to take part in Scotland’s largest mass participation running event, from tiny tots in the ever-popular Toddler Dash to those looking to take on the challenge of the main 10k or half marathon.

Our Response

Inspiring personal stories of those taking part, creative photocalls tapping into the heart of Glasgow, witty social media banter, key milestones and news on elite athlete participation brought this event to life and encouraged the people of Scotland to get off their sofas and pound the streets.

Results

Three years we’ve been involved and three years' entry targets have been reached, with over 30,000 taking part. The campaign achieved 144 pieces of positive coverage including five national front pages. An interview we set up with boxer Charlie Flynn went viral and was the second most watched on the BBC Scotland website in October.

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Campaign Gallery

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London

90 Tottenham Court Road

London

W1T 4TJ

Belfast

Smarts House

157-159 High Street

Holywood

BT18 9HU

Edinburgh

100 Ocean Drive

Leith

Edinburgh

EH6 6JJ

Glasgow

87 West Regent Street

Glasgow

G2 2AW

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