The Great Run Company

The Brief

The task was simple: encourage as many people as possible to take part in Scotland’s largest mass participation running event, from tiny tots in the ever-popular Toddler Dash to those looking to take on the challenge of the main 10k or half marathon.

Our Response

Inspiring personal stories of those taking part, creative photocalls tapping into the heart of Glasgow, witty social media banter, key milestones and news on elite athlete participation brought this event to life and encouraged the people of Scotland to get off their sofas and pound the streets.

Results

Three years we’ve been involved and three years' entry targets have been reached, with over 30,000 taking part. The campaign achieved 144 pieces of positive coverage including five national front pages. An interview we set up with boxer Charlie Flynn went viral and was the second most watched on the BBC Scotland website in October.

Smarts Communicate

Bank of Scotland Great Scottish Run 2015

The Brief

Our Response

Results

Campaign Gallery