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    London

    90 Tottenham Court Road

    London

    W1T 4TJ

    Belfast

    Smarts House

    157-159 High Street

    Holywood

    BT18 9HU

    Edinburgh

    100 Ocean Drive


    Leith


    Edinburgh


    EH6 6JJ


    Glasgow

    87 West Regent Street


    Glasgow


    G2 2AW


Scotland’s Winter Festivals

Burns’ Night 2016

The Brief

Highlight the relevance of Scotland’s bard in today’s society, showing how many of his works and values still resonate strongly today. Social and online media was the main focus, harnessing the world’s affection for Robert Burns digitally.

Our Response

Profiling events; seeding out videos (Sam Heughan voiceover); encouraging people to take a ‘Burnsie’ - a Burns’ influenced selfie (entries were pulled into a digital mosaic of Burns’ face) - and wishing everyone around the world a Happy Burns Night through a Thunderclap were some of the campaign tactics.

Results

Social media reach of 2m, over 200k engagements, 57 pieces of media coverage generated and opportunities to see of 67.4m. Reaching as far afield as Canada, Australia and The States. We’ll raise a wee dram to the Bard on that!

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Campaign Gallery

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London

90 Tottenham Court Road

London

W1T 4TJ

Belfast

Smarts House

157-159 High Street

Holywood

BT18 9HU

Edinburgh

100 Ocean Drive


Leith


Edinburgh


EH6 6JJ


Glasgow

87 West Regent Street


Glasgow


G2 2AW


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