Let’s Not Kid Ourselves
Why are we obsessed with the 'big' numbers rather than the 'deep' ones when it comes to metrics?
I never notice advertising…except on Podcasts
It's 'boom time' for advertisers who grasp the potential of podcasts.
Recruitment – PR’s biggest challenge?
The PR industry is growing. +7% according to the latest Holmes report. The industry in the UK now employs more than it ever has – in the region of 70,000 people.
Buy Now Buttons – Are They Really Worth The Hype?
There was big talk in 2015 about the introduction of a ‘Buy Now’ button on social platforms and the buzz makes sense.
It’s a ‘heads up’ game
The story of the 50th Super Bowl - at least in media and advertising circles - dominated most of February. The Six Nations rugby has just wrapped up for this year. And analysts have used the same word with monotonous regularity - 'playbook'.